Feature Photo and design by Brian Kachejian
Chips Ahoy! has been a cookie aisle staple for decades, but with so many flavors now on the shelf, the question is simple, which ones are actually worth buying
Chips Ahoy! cookies were introduced in 1963 by Nabisco, quickly becoming one of the most recognizable packaged cookies in the United States. For those of us growing up in the 1960s and 1970s, there was no debate. This was the cookie. You grabbed a sleeve, poured a glass of milk, and that was it. One flavor, one style, and it worked
Over time, the brand expanded well beyond that original cookie. New versions introduced thicker textures, softer styles, and collaborations that brought candy and chocolate variations into the mix. What started as a single product evolved into a full lineup, reflecting changes in consumer taste and the growing demand for variety in the snack aisle
That evolution is exactly what makes this ranking interesting. Some of these still capture that original feeling, while others try to push the brand into something new. Not all of them succeed, but the differences between them are what make the comparison worth doing
Everything was tested side by side, focusing on flavor, texture, and overall experience
Original Chips Ahoy!
This is the one that started it all. The flavor hits immediately and brings that familiar taste that defined the brand for decades. There is a nostalgic punch here that connects directly back to childhood, especially for anyone who grew up with these in the 1960s and 1970s. It still holds up as a classic chocolate chip cookie, even with all the newer variations on the shelf
Score 8 out of 10
Chunky Chips Ahoy!
Placed side by side with the original, the difference is obvious right away. The cookie is thicker, darker, and packed with larger pieces of chocolate. That added density gives it more presence and a stronger overall bite. It builds on the original formula rather than replacing it, and in this case, the extra chocolate and thickness make it the better version
Score 9 out of 10
Chips Ahoy! Candy Blast
Adding candy into a chocolate chip cookie is always a risk, but this one works. The candy pieces add a noticeable crunch and a burst of sweetness that lifts the entire cookie. It does not overwhelm the base, it enhances it. This is where the brand starts to show how far it has moved from the original concept
Score 9.5 out of 10
Chips Ahoy! Reese’s Crunchy
This is the one that answers the question right away. The combination of peanut butter and chocolate delivers the strongest flavor profile in the entire lineup. It takes everything that works about the crunchy cookie and pushes it further. From the first bite, it is clear this one stands above the rest
Score 10 out of 10
Chips Ahoy! Reese’s Chewy
Moving into the chewy category changes everything, and not for the better. The softer texture takes away from the impact that made the crunchy version so strong. The flavor is still there, but the balance is off, and it does not deliver the same experience
Score 5 out of 10
Chips Ahoy! Hershey’s Chewy
This one improves slightly on the chewy formula. The cookies and cream elements bring in a different flavor dimension that helps it stand out more than the Reese’s chewy version. It still does not reach the level of the crunchy cookies, but it shows that the chewy line can work under the right conditions
Score 7 out of 10
Chips Ahoy! Red Velvet
This is the one that shifts the perception of the chewy category. The flavor is stronger, more distinct, and the texture feels more intentional. It brings something different to the table and does it well. It is not enough to take the top spot, but it is easily the best of the chewy group
Score 8 out of 10
The Reese’s crunchy cookie finishes in first place with a score of 10, followed closely by Candy Blast and Chunky. The original remains a solid and reliable option, while the chewy varieties show mixed results, with Red Velvet standing out as the strongest among them
| Rank | Product | Score | Flavor Strength | Texture | Value | Overall Verdict |
|---|---|---|---|---|---|---|
| 1 | Reese’s Crunchy | 10 | Strong | Crunchy | Medium | Best overall flavor |
| 2 | Candy Blast | 9.5 | Strong | Crunchy | Medium | Great added texture |
| 3 | Chunky | 9 | Strong | Thick | High | Better than original |
| 4 | Original | 8 | Moderate | Crunchy | High | Classic and reliable |
| 5 | Red Velvet | 8 | Strong | Soft | Medium | Best chewy option |
| 6 | Hershey’s Chewy | 7 | Moderate | Soft | Medium | Decent but not great |
| 7 | Reese’s Chewy | 5 | Weak | Soft | Medium | Lacks balance |
The comparison table makes the results clear at a glance. The crunchy cookies dominate in both flavor and texture, while the chewy versions show more inconsistency. The gap between the top and bottom entries highlights how uneven the lineup can be depending on the style
Questions you may have
Are Chips Ahoy! cookies still good?
Chips Ahoy! cookies remain a strong option, especially the crunchy varieties, which deliver better flavor and texture than the chewy versions
Which Chips Ahoy! flavor is the best?
The Reese’s crunchy cookie ranked first in this test with the highest score for overall flavor and balance
Are chewy Chips Ahoy! cookies better than crunchy?
In this test, the crunchy cookies performed better overall, with stronger flavor and more consistent texture
If you want to see how other sweet snacks stack up, check out our Best Snack Cake Taste Tests and Rankings or Best Candy Taste Test and Rankings for more comparisons
Chips Ahoy! has come a long way from the single flavor that defined it decades ago. Some of these new variations hit, some miss, but the ones that work show that the brand can still deliver when the balance is right
The original will always have its place, but the newer flavors prove that there is still room to improve and evolve
