Aldi’s Benton’s Cookies Vs Wegmans, Which Oreo Knockoff Tastes Better

Last Updated on May 22, 2026 by Brian Kachejian

Wegmans sandwich cookies and Aldi’s Benton’s cookies during a RockinFoodie taste test

Feature Photo and design by Brian Kachejian

The chocolate sandwich cookie may be the most copied cookie design in modern grocery store history. Once Oreo became a global powerhouse, supermarkets and private-label companies rushed to create their own versions that looked and tasted similar and sold at much lower prices. Some of them were terrible. Some of them tasted cheap and dry. But over the last several years, store-brand cookies have become dramatically better, to the point where some shoppers now prefer them to the originals.

That idea became impossible to ignore after two earlier blind taste tests on RockinFoodie.

Before this championship battle ever happened, both of these cookies had already proved they could compete with the biggest name in the business. In our earlier blind taste test between Wegmans O’s and Oreo cookies, the Wegmans product shocked us by delivering a richer chocolate flavor and a more satisfying overall cookie experience. We also put Benton’s sandwich cookies head-to-head against Oreos in a separate blind taste test, and Aldi’s budget-priced challenger also managed to pull off an upset victory. Those two earlier results are what made this final showdown between Wegmans and Aldi’s Benton’s such a fascinating competition in the first place.

This was not just another cookie review. This was a championship fight between two supermarket brands that had already proven they could take down the king.

Wegmans has been building its reputation since 1916, when the company began in Rochester, New York. Over the decades, the chain became known for high-quality prepared foods, bakery products, private-label groceries, and a shopping experience that often feels more upscale than a traditional supermarket. Wegmans built enormous customer loyalty through fresh food departments, strong customer service, and aggressive investment in store-brand products. Their private label strategy became especially important because many Wegmans-branded items developed reputations that rivaled or even surpassed national brands. Wegmans O’s cookies fit directly into that philosophy. They are designed to compete against Oreo while offering a lower price and, according to many shoppers, a richer chocolate flavor.

Aldi followed a very different path to success. The company traces its roots to Germany and became one of the world’s most powerful discount grocery chains by focusing on efficiency, smaller store footprints, and private label dominance. Aldi’s American expansion introduced millions of shoppers to products that looked similar to famous national brands but sold at dramatically lower prices. Benton’s became one of Aldi’s most recognizable snack and dessert brands, covering cookies, sandwich cookies, crackers, wafers, and seasonal sweets. The Benton’s sandwich cookies were clearly created to compete in the Oreo world, but Aldi’s version built a loyal following because shoppers discovered they delivered strong flavor at an extremely low price.

The reason companies are allowed to create products that resemble Oreos comes down largely to trademark law rather than ownership of the basic cookie concept itself. Oreo owns its name, logo, packaging design, and specific branding elements, but chocolate sandwich cookies with creme filling cannot be owned exclusively by one company forever. That is why supermarkets across America can sell products inspired by Oreo as long as they avoid directly copying protected branding and trademarks. Some store brands try to imitate Oreos closely. Others create slight variations in chocolate flavor, creme filling, texture, or appearance. In this battle, both Wegmans and Aldi clearly entered the arena with cookies designed to target Oreo fans directly.

The setup for this taste test was intentionally simple. Two cookies from each brand were placed into separate cups for a blind tasting. No packaging was visible during the competition, and the cookies were repeatedly shuffled to avoid bias. Right from the beginning, it became obvious how close this battle really was. The first cookie tasted good, but did not immediately stand out. The second cookie seemed slightly sweeter and slightly more balanced. After multiple bites and several rounds of switching the cups around, the differences remained surprisingly subtle.

That closeness actually said something important about both brands. These were not cheap-tasting knockoffs struggling to imitate Oreos. Both cookies tasted like products from companies that had spent considerable time perfecting their formulas. The crunch was solid, the creme filling was balanced well against the chocolate cookie, and neither cookie carried the stale aftertaste that often hurts lower-priced sandwich cookies.

Eventually, one cookie began pulling ahead.

The winning cookie delivered a darker chocolate flavor and a more complete overall taste. The sweetness felt better controlled, and the cookie itself tasted just a little more satisfying with each additional bite. When the reveal finally happened, the winner turned out to be Wegmans O’s.

That result was not entirely shocking considering what happened in the earlier Oreo comparison. Wegmans O’s had already dominated regular Oreos in a previous blind taste test on RockinFoodie. Aldi’s Benton’s cookies also beat Oreos, but the margin in that battle felt much smaller. Here, against another strong competitor instead of the original Oreo, Wegmans once again came out on top.

Price became another major factor in the discussion. At roughly $2.19 for a large package, Wegmans O’s delivered tremendous value compared to standard Oreo pricing, which often lands near $4.50 depending on sales and package size. Aldi’s Benton’s cookies also remain extremely affordable, making both products attractive alternatives for shoppers trying to cut grocery costs without sacrificing flavor.

Visually, there were noticeable differences, too. The Wegmans cookie appeared darker and more chocolate-forward, while the Aldi Benton’s version seemed to contain slightly more creme filling. That extra filling became important because during the earlier Oreo battle, the Benton’s cookies were matched against Double Stuf Oreos specifically to make the comparison feel more balanced. Even with that advantage in filling, the Wegmans cookie still won this showdown.

Final Results

#2 – Aldi’s Benton’s Sandwich Cookies

A very strong Oreo alternative with solid sweetness, good creme balance, and impressive value for the price.

#1 – Wegmans O’s

The overall champion. Richer chocolate flavor, darker cookie texture, and a more complete sandwich cookie experience that once again proved capable of defeating both Oreos and another major store brand challenger.

The most fascinating part of this entire competition may be what it says about modern supermarket brands. Store label products are no longer automatically weaker versions of national brands. In many cases, they are becoming legitimate competitors, especially in categories where shoppers are increasingly concerned with flavor and value rather than package logos. This blind taste test proved that point clearly. Wegmans and Aldi both created sandwich cookies good enough to beat Oreos. The difference is that Wegmans managed to rise above even its strongest challenger.