Last Updated on March 29, 2026 by Brian Kachejian
Photo by Cole Kachejian
There is something about Chips Ahoy that has always felt like the other side of the cookie aisle. Oreo may have owned the sandwich cookie space, but Chips Ahoy carved out its own lane back in 1963 when Nabisco introduced it as a crunchy chocolate chip cookie that could sit on a shelf and still deliver that fresh-baked feel. Over time, the brand expanded, but the biggest shift came when Chips Ahoy introduced its Chewy version in 1983, changing the texture completely and giving people a softer, more pliable cookie that tasted very different from the original.
That chewy line opened the door for everything that followed. Once the texture changed, the brand was able to experiment with flavors and mix-ins in ways the original crunchy version never really did. In the years that followed, Chips Ahoy began rolling out variations built around recognizable brands and dessert profiles, including Reese’s Peanut Butter Cups, Hershey’s Cookies and Cream, and later, more dessert-driven ideas like Red Velvet. These weren’t just flavor tweaks, they were attempts to reshape the entire experience of what a Chips Ahoy cookie could be.
Now, I’ll be straight about this before we even get into the ranking. I’m not the biggest fan of chewy cookies. There’s something about that texture that just doesn’t hit the same way as a traditional cookie for me. But that’s exactly why this test matters. If something is going to win me over, it’s got to earn it.
So today, we’re putting three of these chewy variations head to head. Hershey’s Cookies and Cream, Reese’s Peanut Butter Cups, and Red Velvet. Same chewy base, three completely different directions.
#3 Chips Ahoy! Chewy Hershey’s Cookies and Cream
We start with the Cookies and Cream version, and right away, something feels off. You expect that distinct cookies and cream flavor to come through, but it really doesn’t. What you get instead is that standard Chips Ahoy! chewy taste, which is very specific and very different from the original crunchy cookie. The flavor you’re looking for just never really shows up, and it ends up feeling like a missed opportunity.
#2 Chips Ahoy! Chewy Reese’s Peanut Butter Cups
Now this is a different story. The moment you bite into the Reese’s version, that peanut butter flavor hits immediately. It’s strong, it’s recognizable, and it completely changes the experience. This one delivers what it promises. It takes that chewy base and actually gives it something to work with. Big improvement over the first one, and for a moment, it feels like this might be the one to beat.
#1 Chips Ahoy! Chewy Red Velvet
Then comes Red Velvet, and this is where everything flips. At first glance, you can see the difference: that layer of cream, those white chips, it already feels like something more. Then you take a bite, and it delivers. The cream adds another level, the flavor comes through clearly, and it just works. The second bite is even better than the first, and that’s when you know. This one isn’t just good, it’s the winner.
This is the first time a Chips Ahoy chewy cookie actually felt like something I would go back and buy again. It took the right combination to get there, but Red Velvet got it done.
If you’re standing in the store looking at these and trying to figure out which one is worth it, this is the one.
The video below lets you actually see what these Chips Ahoy! chewy cookies look like up close, how much filling is in each one, and how different they feel before that first bite. It’s a quick, real-time run through with no script, just honest reactions as each one gets put to the test, building toward the moment where one of them clearly separates from the pack.
